There’s a phenomenon that happens when you listen to National Public Radio – it’s called the driveway moment. It happens when you’re driving and listening to NPR. You arrive at your destination, but the story you’re listening to hasn’t finished.
How will the story end? Yes, you could look it up online. Yes, you could listen to the podcast when you get home. But that’s not what happens. Instead, you find that you are physically unable to get out of the car until you learn what happens when the 80-year-old, former high school sweethearts reunite; what the economic state in Europe means to your child’s college career; or what is the secret ingredient in McDonald’s “special sauce.”
There’s a similar phenomenon at Trader Joe’s. It’s the tasting bar effect or TBE.
Many times I’ve sampled and bought something at the tasting bar that has been in line with my shopping list. It’s logical. It’s in the budget. It makes sense.
But, many, many times, I sample something that I usually wouldn’t think of buying – like turkey burgers. I am perfectly capable of buying ground turkey and shaping my own patties. It’s just something, in my world, that doesn’t need to come preformed.
Tonight, I fell victim to the tasting bar effect and bought a four pack of beautiful, juicy turkey patties.
The price was great, they were so tasty in the little paper sample cup (and paired with honey gouda – yum!).
But, the really great thing about both the driveway moment and the tasting bar effect is that I am always glad I went with my instinct. I never feel like I wasted my time in the car or that I wasted my money at Trader Joe’s.
And the result of tonight’s TBE was another case in point, as I am SO eagerly and happily eating the best. burger. ever.
Really…thank you, Trader Joe’s!
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