The Fearless Flyer: Info that’s delicious and easy to digest

22 Oct

I’m a devoted reader of Trader Joe’s Fearless Flyer, an episodic pleasure pamphlet of tasty treats, vintage graphics and witty writing. When it’s achingly punny, I love it even more.

Let the celebration begin

I see the Fearless Flyer as the Comedy Central of catalogs. The Daily Show puts a humorous spin on serious politics just like Trader Joe’s gives the descriptions of serious food products a literary joie de vivre. It’s a gastronomic comic book where the hero always wins, and the hero is you.

One example, the first paragraph in the description of Organic Brined Whole Chicken:

“In theory, roasting a whole chicken is a simple enough venture. You put the chicken in the oven, wait a while and you have a roasted chicken. Reality, though, is a bit more complex. You want flavor, You want moist, tender meat. And you want it to be easy. Trader Joes Organic Brined Whole Chicken gets you everything you want … in a chicken.”

It’s no wonder that each new edition of FF is a highly anticipated event, as exciting as a “free chocolate” promotion or the launch of a new Apple device.

Table of fearlessness

Thank you, Trader Joe’s. I can’t wait for the next mouth-watering edition!

And thank you for reading and following Things I Love at Trader Joe’s!

Are you a Fearless Flyer fan, too? If so, what are some of your favorite lines?

Follow Things I Love at Trader Joe’s on Twitter: @TraderJoesKC

Follow Things I Love at Trader Joe’s on Pinterest: Trader Joe’s

Related Links:

Fearless Flyer online

Club Trader Joe’s likes Fearless Flyer

How Trader Joe’s uses content marketing to keep customers coming back


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: