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Why Trader Joe’s is My, and America’s, Happy Place

5 Mar This container of candy from Trader Joe's holds a world of kindness

We all have rotten days. Yesterday was one of mine. Or at least, a day where things didn’t come together well, posed more problems than it solved, and just left me with a sad, crummy feeling.

And I needed to go to Trader Joe’s.

So, I tucked my feelings under my hat and went.

Walking around hunting and gathering for my dinner, I smiled at other shoppers and TJ’s staffers. I was OK. But as I walked to check out, I got sad again. Of course, that’s not too weird – feeling better walking around TJ’s, and getting sad as I’m leaving!

The checker Shaun greeted me with, “How ya doing?!” I said, sluggishly, “OK.” He said, “Just OK?” “Yeah,” I said. We continued chatting a bit. He loaded my bag and put it in the cart.

As we waited for my chipped card to finish processing, Shaun asked, “Do you like chocolate? Do you like dried fruit?” I said yes.

He walked to the product pylon by the check out lane, picked up a container of chocolate-covered dried fruit, put it on top of my bag and said, “I hope you have a good evening!”

I was blown away. And this isn’t the only time I’ve encountered amazingly kind behavior at Trader Joe’s. The store’s feel-good culture is an example for us all in how to care and treat each other. Just a little kindness goes such a long way. Thank you, Shaun! And thank you, Trader Joe’s.

A pot of gold

This container holds a world of kindness

 

How to Make a Killer Sangria: A Trader Joe’s Shopper Shares Her Secret

10 Jul

Michelle Walton knows good sangria. She spent $100 mixing a batch from a South American recipe. But with a bottle of Maria Ole Sangria from TJ’s, Michelle now impresses her friends for a fraction of the cost. Take 30 seconds to listen to how she does it. She makes it seem so easy! Thanks for sharing, Michelle!

Delicious craft kit from Trader Joe’s

22 Dec

A house so cute you could just eat it up! : )

Crafts are best when you can eat your creations!

Playing house at Trader Joe’s

Cutest little pies of the year?

13 Nov

Cutest little pies … ever!

Mini pumpkin pies look good enough to eat

Mini me that

Trader Joe's bakes up the cutest little pumpkin pies in time for Thanksgiving

Pecan pies. Little ones.

Think it can’t get better than this? Try the warmed pumpkin pies with pumpkin ice cream and the heated pecan pies with pecan ice cream. You’re welcome.

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Happy Chocolate Cupcake Day!

18 Oct

Celebrating chocolate cupcakes around the world

Happy National Cheesecake Day!

30 Jul

Celebration suggestion: Buy Trader Joe’s New York-Style Cheesecake. Grab three forks and a couple of friends, and dig in.

Ed. note: I learned this through years of experience. It was hard, but I managed somehow. All for your benefit, dear readers.

You’re welcome.

A little cheesecake is the right thing to do

Over-the-top, creamy sweet goodness

How to survive the summer heat

18 Jul

I don’t tell many people about this, but I have Almostitis.

Almostitis is the condition where you want one thing, but you buy something almost like it to save on money, calories and fat content.

Almostitis is not a matter of simply deciding to buy something you like that’s healthier than something else you like. It causes you to buy something you don’t like as much, when you have a craving for something else. Yet, in the moment of purchase, you delude yourself that “this” is going to be just as good, and maybe even better!

Then these cheaper, less-caloric and lower-fat selections sit in our cabinets, refrigerators and freezers until they evaporate or mold.

What does this have to do with surviving summer heat?

A big part of my Almostitis has been about not buying the ice cream I really want. There are pints of fruity sorbet frost-bitten in my freezer. Bars of ice milk cushioning my frozen dumplings.

These cold symptoms boiled to a head a few weeks ago when I wanted to make a root beer float. Instead of buying some vanilla ice cream, IΒ  brought home a container of vanilla frozen yogurt. The most unsatisfying result of so-called good intentions, and the pinnacle of wrong.

The only cure for Almostitis to go to the root of your desire and buy the seminal item. Delicious, refreshing and satisfying.

So, this is one way I’m beating the heat this week:

Trader Joe's Mint Chip ice cream

Pint of summer survival

It’s been a long time since a pint of real, creamy ice cream was walked through my door.

Welcome home.

What’s your favorite TJ way to survive the summer heat?

 

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