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Why Trader Joe’s is My, and America’s, Happy Place

5 Mar This container of candy from Trader Joe's holds a world of kindness

We all have rotten days. Yesterday was one of mine. Or at least, a day where things didn’t come together well, posed more problems than it solved, and just left me with a sad, crummy feeling.

And I needed to go to Trader Joe’s.

So, I tucked my feelings under my hat and went.

Walking around hunting and gathering for my dinner, I smiled at other shoppers and TJ’s staffers. I was OK. But as I walked to check out, I got sad again. Of course, that’s not too weird – feeling better walking around TJ’s, and getting sad as I’m leaving!

The checker Shaun greeted me with, “How ya doing?!” I said, sluggishly, “OK.” He said, “Just OK?” “Yeah,” I said. We continued chatting a bit. He loaded my bag and put it in the cart.

As we waited for my chipped card to finish processing, Shaun asked, “Do you like chocolate? Do you like dried fruit?” I said yes.

He walked to the product pylon by the check out lane, picked up a container of chocolate-covered dried fruit, put it on top of my bag and said, “I hope you have a good evening!”

I was blown away. And this isn’t the only time I’ve encountered amazingly kind behavior at Trader Joe’s. The store’s feel-good culture is an example for us all in how to care and treat each other. Just a little kindness goes such a long way. Thank you, Shaun! And thank you, Trader Joe’s.

A pot of gold

This container holds a world of kindness



A Thanksgiving post: Top six reasons I’m thankful for Trader Joe’s

21 Nov

There are so many reasons I love Trader Joe’s. I thought I’d offer a few of them here:

1) Friendly

A pumpkin welcome sign

Welcome to the tasting station. Welcome to Trader Joe’s.

It’s the feeling you get when you walk in the door, when you’re sampling a snack at the tasting bar and when you’re chatting with the cashier while you’re checking out. The smiling. The helpfulness. The amazing return policy.

I’ve been to many businesses that are friendly. Trader Joe’s takes friendliness to another level. It’s part of the culture.

2) Personal

The service is personal and so is the packaging.

3) Fun

Find the walrus at Trader Joe's

Find the walrus at Trader Joe’s

Find the walrus and get some candy. Best thing since sliced PBJs for the 6-and-under set.

4) Animal friendly

Puffin cereal from Trader Joe's

Puffin friendly

5) Cheaper than most

Just check out a couple of my price check posts:

Price check: Coffee filters

Price check: Fage yogurt

Price check: Kind Plus energy bar

6) Good food

And after all the other nice-to-have qualities, the bottom line is that the food is good. The Yum Factor is high.


Happy Thanksgiving, Trader Joe’s! You have my undying gratitude for all you do to give your customers the best shopping experience.

And Happy Thanksgiving to you, too! I’m grateful for your support. Thank you for visiting Things I Love at Trader Joe’s!

Follow Things I Love at Trader Joe’s on Twitter: @TraderJoesKC

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Related Links:

Trader Joe’s: All stores will be CLOSED on Thanksgiving, Nov. 22

Thanksgiving sides cheat sheet

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